Green means lots of things to lots of people. It’s quite the buzz word these days. Seems everybody is trying to “green up” their products or projects. From a manufacturing standpoint, it just makes sense. We all want to lower our impact on the environment in any way we can. But from a sales perspective, it can make all the difference in the world. If you can show that your product has a lower carbon footprint than your competitor’s – then you’ve got an edge. Many building contracts are being awarded based primarily on green initiatives.
The good news is that the entire modular building industry is inherently green when compared to just about any other traditional building method.
The whole nature of modularity allows for greater materials recycling, reuse and repurposing. The challenge is to be able to sell this concept and leverage it as the positive feature that it actually is. You need to be educated and confident about the ways modular construction can claim its rightful green status and work it into your repertoire. So let’s look at some of the green talking points:
These are just some of the main aspects of modular construction’s GREEN nature. You’ll probably think of more. As our world’s needs change, modular construction is best suited to change with it. So let’s start thinking GREEN in our selling so we can start seeing more GREEN from our sales!